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Research papers

Do new digital media change deeply ingrained behaviors in European digital consumers?

This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries.In particular, the author looks at one of the fastest growing...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Idalina Cappe de Baillon
March 1, 2005
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Citation

de Baillon, I. C. (2005a, March 01). Do new digital media change deeply ingrained behaviors in European digital consumers?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/do-new-digital-media-change-deeply-ingrained-behaviors-in-european-digital-consumers-


Research papers

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Frank van den Driest, Jochum Stienstra
November 28, 2004
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Citation

van den Driest and Stienstra (2004a, November 28). Pro-search. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pro-search


Research papers

Driving automotive sales: Audience medium valuation (AMV)

This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media. The AMV Model provides a new, highly effective metric with which media planners, brand...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Robert Passikoff, Charlene Weisler
September 19, 2004
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Citation

Passikoff and Weisler (2004a, September 19). Driving automotive sales: Audience medium valuation (AMV). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/driving-automotive-sales-audience-medium-valuation-amv-


Research papers

Becoming cultural architects

Many client-side research groups seek to challenge and change the paradigms in which their business operates into more consumer-centric ones.This paper describes how a single global segmentation study catalysed one organisation into rethinking many...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Hilary Perkins, Paul Buckley
September 19, 2004
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Citation

Perkins and Buckley (2004a, September 19). Becoming cultural architects. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/becoming-cultural-architects


Research papers

Closed-loop marketing solution for CPG online advertising

Marketers are seeking compelling evidence that online advertising is an effective business tool. They are also in search for solutions that provide an effective media plan to target the key segments - where and how can I reach my key segments...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Manjima Khandelwal, David Boyd, Kenneth Greenberg
September 19, 2004
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Citation

Khandelwal, Boyd and Greenberg (2004a, September 19). Closed-loop marketing solution for CPG online advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/closed-loop-marketing-solution-for-cpg-online-advertising


Research papers

Qualitative effects of media on advertising effectiveness

This study presents a quantitative examination of the qualitative impact of print media, both newspaper and magazine, on advertising effectiveness.Previous research has identified 39 distinct qualitative experiences involved in reading magazines and...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Bobby Calder, Edward Malthouse
June 15, 2004
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Citation

Calder and Malthouse (2004a, June 15). Qualitative effects of media on advertising effectiveness. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-effects-of-media-on-advertising-effectiveness


Research papers

Modeling the power of "word of mouse"

A new approach to modeling the impact of bad corporate news spread through the internet is presented in this paper.Complexity Science concepts are used to simulate how a firm can respond to the spread emails which may damage corporate reputation....

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Bruce Grey Tedesco, Pat Kidd
June 14, 2004
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Citation

Tedesco and Kidd (2004a, June 14). Modeling the power of "word of mouse". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/modeling-the-power-of-word-of-mouse-


Research papers

The science of getting heard

Within the research industry much focus is rightly given to innovative design and creative solutions to meet changing information needs.Yet, no matter how advanced the research employed, too often key findings fail to command their due attention in...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Jeremy Garlick, Sharon Hodgson
October 26, 2003
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Citation

Garlick and Hodgson (2003a, October 26). The science of getting heard. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-science-of-getting-heard


Research papers

Does it pay to invest in customer satisfaction?

This paper delivers empirical proof that actions to improve customer satisfaction also lead to an increase of yield. Customer satisfaction and loyalty are measured by means of a worldwide survey and the results are used to identify actions for...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Hannsfriedrich Braun, Ambros Scope
September 14, 2003
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Citation

Braun and Scope (2003a, September 14). Does it pay to invest in customer satisfaction? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/does-it-pay-to-invest-in-customer-satisfaction-